Chatter President Sterling Lanier on the Five Things Prestige Execs Need to Know About Gen Y
It’s probably not breaking news that Generation Y looks at luxury differently than Generation X. What a lot of Gen Xers and Boomers – and luxury brands in general – might be interested in knowing is how Gen Y looks at it differently. These views on prestige brands speak volumes on the values and beliefs of the generation that falls between the ages of about 15 to 33. Continue Reading
Coverage By: Agata Seidel. Siedel is a digital marketing consultant with a background in fashion and beauty. Her work has been published with the Worth Global Style Network, The Business of Fashion, Viewpoint Magazine and the Lifesigns Network. Siedel resides in New York City, New York. Continue Reading
Interview with Vice Present of Marketing, David Ireland, to discuss Diesel’s social media and the be stupid campaign.
Last week, Mashable published my case study on Diesel’s Use of Foursquare for their Faces of Stupid Campaign. Continue Reading
The Aramis and Designer Fragrances division Estée Lauder Cos. announced the launch of a mobile application named Ascent. Continue Reading