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May 2010

Marketing

5 Things Luxury Execs Need to Know About Gen Y

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Chatter President Sterling Lanier on the Five Things Prestige Execs Need to Know About Gen Y

It’s probably not breaking news that Generation Y looks at luxury differently than Generation X. What a lot of Gen Xers and Boomers – and luxury brands in general – might be interested in knowing is how Gen Y looks at it differently. These views on prestige brands speak volumes on the values and beliefs of the generation that falls between the ages of about 15 to 33. Continue Reading