WHITEPAPER: How Women Are Shaping The Internet

Being a woman is obviously different in many ways from being a man. So, what does it mean to be a woman on the Internet today? Well, comScore asked that precise question, and answered it with a beautiful resource: Women on the Web: How Women are Shaping The Internet.

The name alone is empowering, as it indicates that women are not passive participants, but rather active players helping to forge the present and future of the World Wide Web. comScore, a global leader in measuring the digital world and the preferred source of digital marketing intelligence, created this free 30+ page whitepaper to provide valuable insight into the world of women on the Web.

From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.

The downloadable Women on the Web: How Women are Shaping The Internet presentation is organized well, neatly divided into the following categories:

  • The Gender Divide
  • Women and the Social Web
  • Women and Retail
  • Content for Women
  • Search Activity
  • Entertaining Women
  • Mobile Women

The resource became available on June 30, 2010, but holds relevant information for women, brands or anyone else interested in learning how women are participating in and contributing to the internet community.

In addition to great visuals, you will find interesting key points like:

  • Social networking is central to women’s Internet experience.
  • A growing proportion of older women are engaging in social activities on the Web.
  • Photo-sharing sites are most popular among younger women, but women of all ages have embraced it as a key component of the social networking experience.
  • Women drive a disproportionate amount of online spending. In the U.S. market, women make up just under half of the Internet population but generate 58 percent of e-commerce dollars.
  • Women online in Asia outnumber women in North America by more than two to one.
  • In regards to flash sale sites, as with group-buying sites, more than two-thirds of visitors are women.

As online trends continue to change, with the rise of things like branded content, microblogging and f-commerce, resources such as this offer valuable information for brands that are looking to connect with their target online audience. And, you have to love when you can find a wealth of information for free.

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  • Reply
    Denise Gibbon
    July 31, 2011 at 11:13 pm

    You should be aware that Comcast isn’t interested in independent business women having the information they’re offering. I filled out the form to obtain the white paper on Women on the Web, and my request was denied because I had not input a “valid corporate email address.” When I then tried to let Comcast know that I regarded this as insulting to independent business women, their system would not accept the comment either for the same reason–I was to input a “valid corporate email address.” That is very disappointing and extremely prejudicial when viewed in the context of your own admirable accomplishment in growing a small business from your blog. There are many of us like you. Good luck and congratulations to you.

    • Reply
      Macala Wright
      August 2, 2011 at 12:11 am

      Denise – I am sorry you had issues downloading the whitepaper. Sometimes the systems at companies such as these kick back non company related emails because of spam potential and also they’re seeking lead generation for new company. Thank you the kind words and thank you for reading.

      – Macala

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