All Posts By

Macala Wright

Design

Seven Ways To Use Rugs In Outdoor Spaces

The Fresh Exchange

Even though the groundhog saw his shadow, homeowners and renters alike are prepping for spring. With that, the focus on designing and/or refreshing outdoor spaces is top of mind. One of the biggest themes we’re seeing this year is the use of outdoor rugs. Rugs are being used in the same way they are used indoors  –– to finish spaces, establish zones and provide spacial depth. Here are seven spaces that strategically utilized rugs complete beautiful outdoor environments.

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Behavior & Culture Life

How To Become A Digital Nomad : Middle Class Edition

How to Choose Your Nomad Type

This week we launched the PSFK exploration of the digital nomad class. It is a fantastic read that looks at benefits of remote working, the behavior driving it and the opportunities shifts in work are starting to provide. But as I read it, I felt it missed some critical information on van lifers and those taking a more analog approach to transient living. So here is a crash course in how to become a mobile digital nomad. Continue Reading

Marketing Videos

How To Use Instagram’s New Features As Part Of Your Marketing Strategy

In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways; the number of Instagram users has grown by nearly 100 million and the platform rolled out many new features that can help retailers continue their paid and earned marketing successes. Continue Reading