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How To Use Instagram’s New Features As Part Of Your Marketing Strategy

In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways; the number of Instagram users has grown by nearly 100 million and the platform rolled out many new features that can help retailers continue their paid and earned marketing successes. Continue Reading

Marketing

How Music is an Effective Millennial Marketing Tool

Today, millennials make up 25% of the US population (that’s 77 million people) and their economic spending power is $1.3 trillion dollars, according to PTTOW. In order to sell millennials on a product, concept or service, marketers have to connect with them on an emotional level that aligns with their complex value sets surrounding socio-economic conditions and new cultural norms. Continue Reading