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How To Use Instagram’s New Features As Part Of Your Marketing Strategy

In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways; the number of Instagram users has grown by nearly 100 million and the platform rolled out many new features that can help retailers continue their paid and earned marketing successes. Continue Reading

Mobile

Pantone Created Colorful, Functional Mobile Apps

Pantone recently announced two new mobile apps that help meet the growing need for applications that can support an ever-changing work dynamic. As design projects continue to become more digital and designers are more mobile, apps like these are like digital gold to the design world.

myPANTONE for Android and myPANTONE 2.0 for the iPhone

myPANTONE for Android, $7.99, brings Pantone’s popular iPhone app for capturing, creating and sharing PANTONE Color Palettes to the Android platform. This app provides graphic, digital, multimedia, fashion, interior and industrial designers access to more than 13,000 PANTONE Colors wherever they go.

myPANTONE 2.0 for iPhone, $9.99, incorporates feedback from more than 80,000 Pantone fans to extend the functionality of the original myPANTONE app and meet the growing needs of designers. myPANTONE 2.0 adds several enhanced features, including color calibration tools to improve the appearance of PANTONE Colors on screen, CMYK support for PANTONE PLUS SERIES Colors, access to ICC color-managed values, and the ability to print color palettes straight from the iPhone.

“We continue to see a fundamental shift in the way designers work and smartphones are increasingly acting as portable color studios,” said Andy Hatkoff, vice president of technology licensing for Pantone.

When you can’t bring House Beautiful’s Color Expert with you on your interior search, these Pantone mobile apps allow you to become your own color expert. We’re so in love with this… it’s APPsolutely functional and fun!

Mobile

Color QR Codes Are Now A Reality

It’s true. Color QR Codes have finally been created. Who said QR Codes had to be black and white, anyway?

Tried And True
Carnaby, one of London’s leading shopping destinations for fashion and lifestyle, has noticed a positive spike in visits to its website and directly attributes the happy effect to the innovative QR Code, which carries a tracking system. The new color QR Code has garnered more attention than the store’s previous monochrome version.
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