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Marketing Videos

How To Use Instagram’s New Features As Part Of Your Marketing Strategy

In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways; the number of Instagram users has grown by nearly 100 million and the platform rolled out many new features that can help retailers continue their paid and earned marketing successes. Continue Reading

Agriculture Social Media Videos

Daytripping: Los Olivios Wine & Farm-To-Table Food

Aside California’s agricultural industry being one the largest global food economies, we’re a large part of the wine industry as well. From Ojai to Los Olivos and farther north, there are amazing vineyards and wineries (do you know the difference?) creating amazing wines. I’m not a wine expert by any means, I’ve been a expert social drinker for years –– refining my palatte enough to taste the intricacies present in anything that touches my lips. And my love of clean, organic food has made me quite discerning in what I consider “acceptable” farm-to-table cuisine. So here are the top three eating and drinking spots in Solvang and Los Olivos.

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Videos

CLIENT PROJECT: ASD MARKET WEEK VIDEOS

Video for B2B clients has become a critical success factor for them in meeting their goals. For trade shows, videos help them bring in new attendees while also leveraging them to grow exhibitor sales. Here’s a few pieces we created for ASD MARKET WEEK, the largest consumer merchandise show in Las Vegas. We created original music for this one too – as well as used a little 3D! Continue Reading

Videos

CLIENT PROJECT: MAGIC SHOW VIDEOS

We have had the privilege to work with MAGIC for many years, from costume designer seminars to email to blog content, we created it. In 2014, we moved into video production, working on thematics, as well as live programming coverage. Here are the show videos used to showcase each trade show area to buyer as well as potential exhibitors. In order to complete these, we worked with presidents and their show level marketing staff to outline what each video must convey; what key buyer testimonials and brand installations must be showed. We edited and revised based each segment based on client requests. We also produced original soundtracks for the PROJECT and MAGIC videos in order to bring home the depth of importance these shows have in the fashion industry.

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