This month, MAGIC brands have explored the many components of successful marketing for women’s brands. From social media to websites, we are helping our exhibitors and retailers understand the evolving online landscape by looking at the successful practices of the brands that exhibit at FNPlatform, SOURCING and WWDMAGIC. Continue Reading
There are six components in developing a beautiful website, make sure your site has them. Continue Reading
Social media is nothing new, but for many fashion brands in the women’s and junior’s spaces, it is still a challenge to start using social media in order to help their brands’ marketing goals. In order to help you get started, we have created a showcase of 12 WWDMAGIC brands using social media to drive their overall online marketing strategies. Whether you are a large or small brand, social media is not something that can be ignored. Here is a look at the brands, their platforms and how they are tackling online marketing through e-commerce. Continue Reading
Heritage is more a fashion trend and history is more than just an element of telling your story as a brand. Heritage and history are an integral part of how consumers shop now. People want to to know how something was made, they want to know the back story and they want to know how it relates to an expression of their lifestyle. Continue Reading
This past February, our content creators worked with Advanstar Communications and the Sourcing at MAGIC group to create live programming for the fashion industry’s biggest tradeshow. Continue Reading
Stipple, A Powerful Image Commerce Platform, Allows Brands to Run Self-Service Campaigns for Products Displayed in Images
During MAGIC, I discovered a new photo technology that left me geeky and giddy with excitement. The technology is STIPPLE. Stipple helps people identify and explore the things they see in photos, creating the most valuable images on the web.
Many fashion brands and retailers realize the power of social media—i.e. Facebook, Twitter, and micro-blogging sites like Tumblr and Posterous—in engaging with customers directly. In the past year, the entire retail paradigm of the Internet has begun to shift from a focus on bringing customers to a brand or retailer’s environment (company website) to brands and retailers focusing on how they can integrate themselves into their customers’ social environments. Their primary target: Facebook.