Browsing Tag



7 Components of Successful Fashion E-Commerce Sites

This month, MAGIC brands have explored the many components of successful marketing for women’s brands. From social media to websites, we are helping our exhibitors and retailers understand the evolving online landscape by looking at the successful practices of the brands that exhibit at FNPlatform, SOURCING and WWDMAGIC. Continue Reading

Social Media

Social Media Secrets of Top Fashion Tradeshow Brands

Social media is nothing new, but for many fashion brands in the women’s and junior’s spaces, it is still a challenge to start using social media in order to help their brands’ marketing goals. In order to help you get started, we have created a showcase of 12 WWDMAGIC brands using social media to drive their overall online marketing strategies. Whether you are a large or small brand, social media is not something that can be ignored. Here is a look at the brands, their platforms and how they are tackling online marketing through e-commerce. Continue Reading


New Technology: Stipple Enables Brands To Tag Photos and Drive Online Sales

Stipple, A Powerful Image Commerce Platform, Allows Brands to Run Self-Service Campaigns for Products Displayed in Images

During MAGIC, I discovered a new photo technology that left me geeky and giddy with excitement. The technology is STIPPLE. Stipple helps people identify and explore the things they see in photos, creating the most valuable images on the web.

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