A picture was once worth a 1,000 words, but today it’s worth 1,000 likes. For fine jewelry brands and retailers, a single picture could be worth hundreds – or thousands – of dollars in revenue. A recent L2 Think Tank study showed Instagram remains the number one channel for retailers to engage consumers. The research showed that Instagram follower interactions are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Continue Reading
Fashionista’s Lauren Indvik speaks with Macala Wright on the convergence of fashion and tech and today’s leading digital retailers. Indvik highlights the challenges of going digital, the disruption of fashion bloggers, and the viability of mobile fashion apps. She also shares her top picks for social platforms and mobile apps – including valuable insights on Twitter, Instagram and the latest mobile shopping app, Spring. Fashion brands and retailers learn why they should not be building their own mobile apps and instead onboarding services like WhatsApp and Line. Continue Reading
An overview of seven of the most important video, photos, mobile and social e-commerce apps that impact fashion and beauty brands.
It’s time for your business to check it’s temperature: what percentage of your total commerce is web-enabled? Does it have room to improve? As consumer’s shopping habits constantly evolve online, there’s no better time to consider new and improved eCommerce optimization strategies.nBen Pressley, head of worldwide sales at Magento, discussed proven and actionable strategies used by top brands and retailers to increase traffic, conversions, average order values (AOV) and repurchase rates during a panel at MAGIC Market Week. Continue Reading
Did you know that in 2011, there will be ONE TRILLION brand mentions via social networks? Last week, over 1,000 participants from 20 countries joined 75 fashion industry experts for the Fashion140 Conference at Lincoln Center in New York City.
Something Old, Something New, Something Borrowed…Something Thrifted?
Any stylist worth her weight in stilettos will tell you that mixing something old and something new is probably the chicest way to go from trend follower to trendsetter. While the thrill of the vintage accessory hunt is always great fun, even the most fashionable can use a little help every now and then, don’t you think? Continue Reading
Do you love fashion and art?
Do you love to know what makes fashion influencers tick?
Are you a glutton for fashion branded content?
Well, then we’ve found an online retailer that you’re going to be head over heals Continue Reading