Browsing Tag


Strategy & Research

Three Ways Fine Jewelry Brands Can Succeed at Instagram


A picture was once worth a 1,000 words, but today it’s worth 1,000 likes. For fine jewelry brands and retailers, a single picture could be worth hundreds – or thousands – of dollars in revenue. A recent L2 Think Tank study showed Instagram remains the number one channel for retailers to engage consumers. The research showed that Instagram follower interactions are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Continue Reading

E-Commerce Videos

What is the Future of Fashion E-Commerce + Mobile Apps?


Fashionista’s Lauren Indvik speaks with Macala Wright on the convergence of fashion and tech and today’s leading digital retailers. Indvik highlights the challenges of going digital, the disruption of fashion bloggers, and the viability of mobile fashion apps. She also shares her top picks for social platforms and mobile apps – including valuable insights on Twitter, Instagram and the latest mobile shopping app, Spring. Fashion brands and retailers learn why they should not be building their own mobile apps and instead onboarding services like WhatsApp and Line. Continue Reading


5 Ways Brands Can Double E-Commerce Revenue in 6 Months


It’s time for your business to check it’s temperature: what percentage of your total commerce is web-enabled? Does it have room to improve? As consumer’s shopping habits constantly evolve online, there’s no better time to consider new and improved eCommerce optimization strategies.nBen Pressley, head of worldwide sales at Magento, discussed proven and actionable strategies used by top brands and retailers to increase traffic, conversions, average order values (AOV) and repurchase rates during a panel at MAGIC Market Week. Continue Reading

E-Commerce Marketing

Emerging Fashion Marketing Trend: Vintage Infused Designer Collections


Something Old, Something New, Something Borrowed…Something Thrifted?

Any stylist worth her weight in stilettos will tell you that mixing something old and something new is probably the chicest way to go from trend follower to trendsetter. While the thrill of the vintage accessory hunt is always great fun, even the most fashionable can use a little help every now and then, don’t you think? Continue Reading