Today, more than 50,000 eCommerce stores operate within Facebook. Hundreds of millions of dollars worth of products are sold on the website with a network growing at a million new users a day. Alan Wizeman, founder and chief product officer of ShopIgniter, gave a seminar at MAGIC in Las Vegas on the evolution of social commerce.
Many fashion brands and retailers realize the power of social media—i.e. Facebook, Twitter, and micro-blogging sites like Tumblr and Posterous—in engaging with customers directly. In the past year, the entire retail paradigm of the Internet has begun to shift from a focus on bringing customers to a brand or retailer’s environment (company website) to brands and retailers focusing on how they can integrate themselves into their customers’ social environments. Their primary target: Facebook.
Facebook is replacing Google in terms of, well…everything. Facebook is the focus of commerce, consumer engagement and customer service for even the biggest brands and marketplaces. How to do it right and well are the topic on every marketer’s tongue.
Last week, we fashionably dove into the world that surrounds Facebook. We hoped you enjoyed the Fashion Industry’s Guide To Facebook Commerce and took some time to explore what Facebook’s real-time behavioral ad targeting Continue Reading
I can’t believe that MAGIC was a month ago. It feels like it was just yesterday. In true technology loving, fashionably marketing fashion girl style, I found space between statement necklace DIYing with Erica Domesek and livestreaming Continue Reading
Now that I’ve discussed the basics of Facebook marketing for fashion brands, it’s time to actually delve into creating effective campaigns that increase web traffic, make your customer base grow and generate revenue. Continue Reading