An exclusive run of connected jackets demonstrates the potential of IoT-powered apparel in New York City during Fashion Week
The latest advancements in wearable technology are beginning to eradicate fashion product categories. We no longer has apparel, accessories and footwear, we simply have the connected items we wear.
Pantone is using Instagram and street arts to build awareness and buzz around the 2016 Pantone Colors of the Year – Rose Quartz and Serenity. This is the first time the trend company has selected two colors at one time. Pantone has always been viewed as a B2B resource for home, design and fashion professionals. As their colors trickle over into consumer facing products like paint at Home Depot or tableware at A+R, the company wants to raise awareness amongst shoppers of design oriented products. Continue Reading
“If you build it, they will come.” This may have been the mantra of retailers before technology took shoppers online. In the age of Facebook, Pinterest, Instagram, Twitter and an on-demand economy, retailers are looking for ways to continually pique the interest of customers in order to bring them into stores. Continue Reading
Most of my readers know that I love the B2B side of the industry – especially trade shows! For years, I’ve worked on UBM Advanstar’s retail shows; recently I had the chance to join the team at Emerald Expositions. As the Business of Fashion recently reported, retail trade shows are big business (read my insights there). Like any other business or consumer category, experience and content are becoming critical tools related to driving business revenue. Just as consumer love visuals, so do business professionals. One type of visual content I love create for in-bound marketing, email and digital marketing initiatives are trend reports. Continue Reading