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fashion

Design

Pantone Uses Street Artists To Launch #ColorofTheYear

pantone color street art

Pantone is using Instagram and street arts to build awareness and buzz around the 2016 Pantone Colors of the Year – Rose Quartz and Serenity. This is the first time the trend company has selected two colors at one time. Pantone has always been viewed as a B2B resource for home, design and fashion professionals. As their colors trickle over into consumer facing products like paint at Home Depot or tableware at A+R, the company wants to raise awareness amongst shoppers of design oriented products.CREDIT_ Photo by Reggie Reagor_ Man One in LA 6 Continue Reading

Strategy & Research

The 2015-2016 Fashion & Lifestyle Report Is Out!

trend-report-fashion

Most of my readers know that I love the B2B side of the industry – especially trade shows! For years, I’ve worked on UBM Advanstar’s retail shows; recently I had the chance to join the team at Emerald Expositions. As the Business of Fashion recently reported, retail trade shows are big business (read my insights there). Like any other business or consumer category, experience and content are becoming critical tools related to driving business revenue. Just as consumer love visuals, so do business professionals. One type of visual content I love create for in-bound marketing, email and digital marketing initiatives are trend reports. Continue Reading