Pantone is using Instagram and street arts to build awareness and buzz around the 2016 Pantone Colors of the Year – Rose Quartz and Serenity. This is the first time the trend company has selected two colors at one time. Pantone has always been viewed as a B2B resource for home, design and fashion professionals. As their colors trickle over into consumer facing products like paint at Home Depot or tableware at A+R, the company wants to raise awareness amongst shoppers of design oriented products. Continue Reading
“If you build it, they will come.” This may have been the mantra of retailers before technology took shoppers online. In the age of Facebook, Pinterest, Instagram, Twitter and an on-demand economy, retailers are looking for ways to continually pique the interest of customers in order to bring them into stores. Continue Reading
Most of my readers know that I love the B2B side of the industry – especially trade shows! For years, I’ve worked on UBM Advanstar’s retail shows; recently I had the chance to join the team at Emerald Expositions. As the Business of Fashion recently reported, retail trade shows are big business (read my insights there). Like any other business or consumer category, experience and content are becoming critical tools related to driving business revenue. Just as consumer love visuals, so do business professionals. One type of visual content I love create for in-bound marketing, email and digital marketing initiatives are trend reports. Continue Reading
Wearable Technology and Fashion is at a tipping point; how fashion companies and brands will meet consumer demand in the future.
From dressing rock bands to TV stars, Pretty Little Liars’ Costume Designer, Mandi Line, talks about how she began her costume design career with Professor Wendy Bendoni. In this exclusive interview, Line talks about the challenges of character costume design and design process. Video highlights include Mandi talking about the music artist that helped her get her start, how she discovered custom tailoring, her favorite styles, and what she believes to be the top trends in the industry today. She also talks about why she loves shoes. Continue Reading
Fashionista’s Lauren Indvik speaks with Macala Wright on the convergence of fashion and tech and today’s leading digital retailers. Indvik highlights the challenges of going digital, the disruption of fashion bloggers, and the viability of mobile fashion apps. She also shares her top picks for social platforms and mobile apps – including valuable insights on Twitter, Instagram and the latest mobile shopping app, Spring. Fashion brands and retailers learn why they should not be building their own mobile apps and instead onboarding services like WhatsApp and Line. Continue Reading
The Me:Conomy: An Inside Look at Three Consumer Behavior Microtrends Shaping the Future of Retail Continue Reading