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Strategy & Research

Three Ways Fine Jewelry Brands Can Succeed at Instagram


A picture was once worth a 1,000 words, but today it’s worth 1,000 likes. For fine jewelry brands and retailers, a single picture could be worth hundreds – or thousands – of dollars in revenue. A recent L2 Think Tank study showed Instagram remains the number one channel for retailers to engage consumers. The research showed that Instagram follower interactions are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Continue Reading


Pantone Uses Street Artists To Launch #ColorofTheYear

pantone color street art

Pantone is using Instagram and street arts to build awareness and buzz around the 2016 Pantone Colors of the Year – Rose Quartz and Serenity. This is the first time the trend company has selected two colors at one time. Pantone has always been viewed as a B2B resource for home, design and fashion professionals. As their colors trickle over into consumer facing products like paint at Home Depot or tableware at A+R, the company wants to raise awareness amongst shoppers of design oriented products.CREDIT_ Photo by Reggie Reagor_ Man One in LA 6 Continue Reading


The Rise of the Visual Web + The Future of Fashion Bloggers


Fashionista’s Lauren Sherman talks about digital media trends with Macala Wright. Sherman provides insight into how brands can build awareness online and leverage digital influencers and social media platforms. With content and commerce merging, Sherman weighs in on the future of the editorial landscape. Sherman and Wright discuss how visual, mobile platforms such as Instagram and Pinterest, are shifting the definition of fashion influencers and how fashion blogging is changing at a rapid pace. Continue Reading


9 Must Follow Footwear Brands On Instagram


The idea of using instagram to tell your brand’s story and use it as window to the brand’s soul is wondrous. What’s more, it’s easy for footwear – and fashion – brands to obtain because our industry is based on design, imagery and aesthetics. Here are nine footwear brands that show MAGIC under FNPLATFORM, WSA and Sole Commerce with amazing instagram accounts that anyone in fashion should want to follow: Continue Reading


5 Ways To Develop A Killer Instagram Strategy


It’s the old adage that we’ve all heard before: a picture is worth a thousand words.  For footwear brands, that picture could be worth thousands of dollars in revenue. Over the last three and a half years, a dramatic shift has taken place in the e-commerce landscape. The rise of visual social networks has allowed consumers to naturally interact with products, thus creating a new wave of influence and revenue opportunities for brands and retailers on Instagram. Continue Reading