Browsing Tag

instagram

Featured Marketing Mobile

How To Use Instagram’s New Features As Part Of Your Marketing Strategy

In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways; the number of Instagram users has grown by nearly 100 million and the platform rolled out many new features that can help retailers continue their paid and earned marketing successes. Continue Reading

Strategy & Research

Three Ways Fine Jewelry Brands Can Succeed at Instagram

A picture was once worth a 1,000 words, but today it’s worth 1,000 likes. For fine jewelry brands and retailers, a single picture could be worth hundreds – or thousands – of dollars in revenue. A recent L2 Think Tank study showed Instagram remains the number one channel for retailers to engage consumers. The research showed that Instagram follower interactions are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Continue Reading

Design

Pantone Uses Street Artists To Launch #ColorofTheYear

pantone color street art

Pantone is using Instagram and street arts to build awareness and buzz around the 2016 Pantone Colors of the Year – Rose Quartz and Serenity. This is the first time the trend company has selected two colors at one time. Pantone has always been viewed as a B2B resource for home, design and fashion professionals. As their colors trickle over into consumer facing products like paint at Home Depot or tableware at A+R, the company wants to raise awareness amongst shoppers of design oriented products.CREDIT_ Photo by Reggie Reagor_ Man One in LA 6 Continue Reading

Videos

The Rise of the Visual Web + The Future of Fashion Bloggers

Fashionista’s Lauren Sherman talks about digital media trends with Macala Wright. Sherman provides insight into how brands can build awareness online and leverage digital influencers and social media platforms. With content and commerce merging, Sherman weighs in on the future of the editorial landscape. Sherman and Wright discuss how visual, mobile platforms such as Instagram and Pinterest, are shifting the definition of fashion influencers and how fashion blogging is changing at a rapid pace. Continue Reading