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Marketing Insights: The iPad as Business + Content Monetization Tool

The iPad is the Web’s topic du jour; already there are  10,200,000 articles on the device and commentary on whether or not paid digital content will put the publishing industry back in the black.. The iPad offers digital publishers viable options for  monetizing content and adding additional revenue streams to their business strategies. Already, over 450,000 iPads have been sold, and users have downloaded more than one million apps from the App Store and 250,000 e-books (the very first day!) from the iBookstore. Continue Reading