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luxury marketing

Strategy & Research

Three Ways Fine Jewelry Brands Can Succeed at Instagram


A picture was once worth a 1,000 words, but today it’s worth 1,000 likes. For fine jewelry brands and retailers, a single picture could be worth hundreds – or thousands – of dollars in revenue. A recent L2 Think Tank study showed Instagram remains the number one channel for retailers to engage consumers. The research showed that Instagram follower interactions are 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter. Continue Reading