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marketing

Featured Marketing Mobile

How To Use Instagram’s New Features As Part Of Your Marketing Strategy

In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways; the number of Instagram users has grown by nearly 100 million and the platform rolled out many new features that can help retailers continue their paid and earned marketing successes. Continue Reading

Retail

Snapchat For Fine & Luxury Jewelers

One of my favorite things is to showcase our client projects. This year, I started working with JA New York, one of Emerald Exposition’s amazing accessories shows. We’ve been creating awesome content for them, this is the latest piece by one of my amazing writers Laura Kudia.  What started as an app for millennials to send racy “snaps” to each other is now one of the most powerful social media networks for fine jewelers to target a key consumer demographic. Continue Reading

Retail

What Happens When Apothecary and Aromachology Are Artfully Combined?

Apothecary has made a comeback in recent years as the old practice was revived by modern makers in order to support the combination of fragrances and scents in a wide array of products we use at home. As apothecary rose, aromachology began to take a back seat in the scent design of the things we use in our everyday lives. The art of scent of was lost, and the journey that came with it disappeared. Continue Reading