In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways; the number of Instagram users has grown by nearly 100 million and the platform rolled out many new features that can help retailers continue their paid and earned marketing successes. Continue Reading
This Bay Area startup is streamlining the real estate business by helping homebuyers to cut out the middleman. Continue Reading
How many of you have seen a large piece of furniture on Etsy, Krrb, eBay or even Craigslist that you just had to have? Unfortunately, that item was either a) to expensive to ship or b) the seller didn’t deliver, and you didn’t want to schlep across town to retrieve it? How much time do you spend sifting through junk on Craigslist to find that perfect ottoman or dresser? Or maybe, on the other hand, you need to get rid of a big Persian rug or bookshelf because you’re moving, and you can’t wait around for someone to finally snag it on Craigslist.
Fashion brands and retailers have been talking about mobile and data for years, but we’ve only begun to scratch the surface of what we know, what it can do and how it’s going to impact consumer behavior. Learn what you need to know about mobile and sales in this video series I produced for MAGIC. Ara Katz of Spring, Cheryl Cheng of Blue Run Ventures and Mark Evans of Brand Garage talk about what retailers need to know.
Today’s home buyers most likely have three apps on their mobile devices while searching high and low for their dream digs: Zillow, Trulia and Keller Williams. Now it’s time to add RealSavvy to that list. From $300,000 DIY vintage fixer uppers in California to $1.5 million horse ranches in Texas, RealSavvy is a house hunter’s dream when it comes to finding a home you may want to buy.
Fashionista’s Lauren Sherman talks about digital media trends with Macala Wright. Sherman provides insight into how brands can build awareness online and leverage digital influencers and social media platforms. With content and commerce merging, Sherman weighs in on the future of the editorial landscape. Sherman and Wright discuss how visual, mobile platforms such as Instagram and Pinterest, are shifting the definition of fashion influencers and how fashion blogging is changing at a rapid pace. Continue Reading
Fashionista’s Lauren Indvik speaks with Macala Wright on the convergence of fashion and tech and today’s leading digital retailers. Indvik highlights the challenges of going digital, the disruption of fashion bloggers, and the viability of mobile fashion apps. She also shares her top picks for social platforms and mobile apps – including valuable insights on Twitter, Instagram and the latest mobile shopping app, Spring. Fashion brands and retailers learn why they should not be building their own mobile apps and instead onboarding services like WhatsApp and Line. Continue Reading