Browsing Tag

photography

Retail

How To Successfully Merchandise Fine Jewelry

As a designer or a jeweler, it is quite likely that you believe that each product in your collection stands for itself. Whether it’s a necklace or bracelet, a watch or earrings, the minute a customer sees it online or in-store, you want them to fall in love with it immediately. Most likely, you are hoping to achieve an instant spark that stops them in their tracks, takes their breath away and has them thinking “This is it?!” Continue Reading

Social Media

Daytripping: Inside Ojai, CA

I moved to California in 2002, I’ve consistently visited Ojai, a small town in Ventura County that’s been growing in popularity over the last years. Only an 1.5 hours from Los Angeles, it’s now become Southern California residents’ weekend destination. If you plan on visiting Ojai, here are the places I believe you must visit, eat and drink, taste, shop and photograph (don’t forget your Ojai Map). Continue Reading

Videos

The Rise of the Visual Web + The Future of Fashion Bloggers

Fashionista’s Lauren Sherman talks about digital media trends with Macala Wright. Sherman provides insight into how brands can build awareness online and leverage digital influencers and social media platforms. With content and commerce merging, Sherman weighs in on the future of the editorial landscape. Sherman and Wright discuss how visual, mobile platforms such as Instagram and Pinterest, are shifting the definition of fashion influencers and how fashion blogging is changing at a rapid pace. Continue Reading