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social commerce

Videos

Five Ways The Indie Film Industry Creates Effective Branded Entertainment

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During a recent Digital LA panel in Hollywood last month, entertainment minds gathered to discuss how the independent film industry created branded entertainment. As avid readers of FMM, we don’t have to tell you that the sources for inspiration and knowledge often lay outside of our own industry. When was the last time you explored other verticals? Well, here’s what I learned some some of the most colorful characters in Hollywood Entertainment.
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E-Commerce

NET-A-PORTER Delves Deeper Into Social Commerce

Hot on the heels of their fashion blogger issue, NET-A-PORTER is giving their fans fashion in real-time with NET-A-PORTER Live.

The e-commerce site’s new addition was inspired by the plasma screens in each NET-A-PORTER office that show all of the real-time purchases. Not only does the staff get to see what is trending, they also see where the item is being purchased or selected from. NET-A-PORTER Live can be acquired by the easy to read live-feed ticker at the bottom of the home page (we see hints of Moxsie’s live Twitter feed in this, and love it). This provides all NET-A-PORTER customers with a chance to see what other customers from all over of the world are purchasing, adding to their wish lists or sharing with friends.
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Videos

The Future Of Social Commerce

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I can’t believe that MAGIC was a month ago. It feels like it was just yesterday. In true technology loving, fashionably marketing fashion girl style, I found space between statement necklace DIYing with Erica Domesek and livestreaming Continue Reading