Browsing Tag

social media


Snapchat For Fine & Luxury Jewelers


One of my favorite things is to showcase our client projects. This year, I started working with JA New York, one of Emerald Exposition’s amazing accessories shows. We’ve been creating awesome content for them, this is the latest piece by one of my amazing writers Laura Kudia.  What started as an app for millennials to send racy “snaps” to each other is now one of the most powerful social media networks for fine jewelers to target a key consumer demographic. Continue Reading


How Kate Spade’s Technology Strategy Can Help You Develop In-Store Success


February’s most dynamic seminar was given by Jeremy Bergstein, co-founder of retail innovation firm, The Science Project. Their successes for clients, including Kate Spade, Gucci, Barney’s and Bloomingdales, come from their practice’s idea of “the theater of retail.” In his presentation, Bergstein guided seminar attendees through fascinating behavioral and emotional states, as well as interactive forces impacting the future of retail. The Science Project’s outlook on how retailers can successfully leverage technology in-store is very simple: interact, delight, entertain; give your customers a reason to shop. Continue Reading


The Rise of the Visual Web + The Future of Fashion Bloggers


Fashionista’s Lauren Sherman talks about digital media trends with Macala Wright. Sherman provides insight into how brands can build awareness online and leverage digital influencers and social media platforms. With content and commerce merging, Sherman weighs in on the future of the editorial landscape. Sherman and Wright discuss how visual, mobile platforms such as Instagram and Pinterest, are shifting the definition of fashion influencers and how fashion blogging is changing at a rapid pace. Continue Reading


5 Ways To Develop A Killer Instagram Strategy


It’s the old adage that we’ve all heard before: a picture is worth a thousand words.  For footwear brands, that picture could be worth thousands of dollars in revenue. Over the last three and a half years, a dramatic shift has taken place in the e-commerce landscape. The rise of visual social networks has allowed consumers to naturally interact with products, thus creating a new wave of influence and revenue opportunities for brands and retailers on Instagram. Continue Reading


7 Components of Successful Fashion E-Commerce Sites


This month, MAGIC brands have explored the many components of successful marketing for women’s brands. From social media to websites, we are helping our exhibitors and retailers understand the evolving online landscape by looking at the successful practices of the brands that exhibit at FNPlatform, SOURCING and WWDMAGIC. Continue Reading