Macala Wright is a seasoned digital marketing professional who develops inbound marketing, lead generation, customer acquisition and retention programs. She has over 10 years of experience in brand management, content development, SEM, social media advertising, retargeting, ad networks and web analytics.
She has an extensive background in retail and has worked with American Express, ALDO, Donna Karan/DKNY, Burberry and Cynthia Rowley, Heart Magazines, The Smithsonian Channel and the Port of Los Angeles.
She currently manages customer acquisition and retention programs for the retail trade division of Emerald Expositions, as well as provides B2B content for Avery Dennison’s RBIS division. Here software knowledge and certifications include Google Adwords, Google Analytics, Omniture, Salesforce, Marketo, and Pardot.
- Design: Real Estate Developers, Home Builders, Interior Design Companies
- B2B: Trade Shows, Corporate Companies
- Technology: Software, Services, Products
Current Clients Include:
- ASD Market Week
- Outdoor Retailer
- JA New York
- NY NOW
- AVERY DENNISON
- COUTURE SHOW
- ACRE & IGES Trade Shows
- HOW DESIGN LIVE
- Content Development: Articles, white papers, newsletters and photography
- Paid Advertising: Google (Adwords, Display, Youtube) and Facebook
- Content Syndication
Past Clients Have Included:
Instyle Magazine, Teen Vogue (example), American Express, The Smithsonian Channel, Showtime Networks, Universal Pictures (example), Power 106 (example 1, 2) rapper will.i.am‘s i.am.angel foundation, UBM Advanstar (example), Bumebox (example), Emerald Expositions (example 1, 2, 3), ALDO (example 1, 2) and Beyondsoft (example).
My expertise has been featured in the Wall Street Journal, Los Angeles Times, New York Times, Ad Age, Adweek, and many other industry specific publications such as Women’s Wear Daily and Business of Fashion. You can also read my editorial work for my clients on their blogs at: NY NOW, JA New York, DWELL, Mashable, PSFK, Canvas 8, and Beyondsoft.
You can also grab my official credentials here: