Fashionista’s Lauren Indvik speaks with Macala Wright on the convergence of fashion and tech and today’s leading digital retailers. Indvik highlights the challenges of going digital, the disruption of fashion bloggers, and the viability of mobile fashion apps. She also shares her top picks for social platforms and mobile apps – including valuable insights on Twitter, Instagram and the latest mobile shopping app, Spring. Fashion brands and retailers learn why they should not be building their own mobile apps and instead onboarding services like WhatsApp and Line. Continue Reading
There are six components in developing a beautiful website, make sure your site has them. Continue Reading
It’s time for your business to check it’s temperature: what percentage of your total commerce is web-enabled? Does it have room to improve? As consumer’s shopping habits constantly evolve online, there’s no better time to consider new and improved eCommerce optimization strategies.nBen Pressley, head of worldwide sales at Magento, discussed proven and actionable strategies used by top brands and retailers to increase traffic, conversions, average order values (AOV) and repurchase rates during a panel at MAGIC Market Week. Continue Reading
Stipple, A Powerful Image Commerce Platform, Allows Brands to Run Self-Service Campaigns for Products Displayed in Images
During MAGIC, I discovered a new photo technology that left me geeky and giddy with excitement. The technology is STIPPLE. Stipple helps people identify and explore the things they see in photos, creating the most valuable images on the web.
Social Technologies, Commerce and Games: The Evolution Of Social Media
Presented August 23, 2011 at MAGIC Trade Show In Las Vegas
The e-commerce site’s new addition was inspired by the plasma screens in each NET-A-PORTER office that show all of the real-time purchases. Not only does the staff get to see what is trending, they also see where the item is being purchased or selected from. NET-A-PORTER Live can be acquired by the easy to read live-feed ticker at the bottom of the home page (we see hints of Moxsie’s live Twitter feed in this, and love it). This provides all NET-A-PORTER customers with a chance to see what other customers from all over of the world are purchasing, adding to their wish lists or sharing with friends.
Facebook is replacing Google in terms of, well…everything. Facebook is the focus of commerce, consumer engagement and customer service for even the biggest brands and marketplaces. How to do it right and well are the topic on every marketer’s tongue.