In the past year, I’ve been a part of many conversations in regards to our rapidly evolving digital marketing ecosphere. The conversations have ranged from simple, yet heated conversations about the best formats for Instagram, to how to implement advanced conversion strategies; how to set-up a Facebook ad account, to how to successfully track the full user journey from first to last click. Some of the questions have been brilliantly complex, some of them surprisingly simple.
Understand the new features Pinterest offers that all retailers should and will be using this year.
In 2015, I created The Ultimate Guide to Pinterest and Instagram Advertising for NY NOW, a simple white paper designed to help upscale interiors, gift and home decor brand navigate the world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways; the number of Instagram users has grown by nearly 100 million and the platform rolled out many new features that can help retailers continue their paid and earned marketing successes. Continue Reading
How fashion, design and decor companies can leverage video in an effective, controlled or low-cost way
Noise to Signal: how to develop business intelligence in social data and how to find the consumer voice
Bylined is a new mobile photo apps that allows brands leverage their customers to create on-demand photography as a mechanism to drive customer engagement.
Did you know that as of 2014, Twitter has over 255 million active users? In fact, Twitter is the fourth most used social network by consumers worldwide (1). Though the platform has been around since 2006, there are still many footwear brands, designers and retailers that are starting to use it. Continue Reading