In the past year, I’ve been a part of many conversations in regards to our rapidly evolving digital marketing ecosphere. The conversations have ranged from simple, yet heated conversations about the best formats for Instagram, to how to implement advanced conversion strategies; how to set-up a Facebook ad account, to how to successfully track the full user journey from first to last click. Some of the questions have been brilliantly complex, some of them surprisingly simple.
Today, more than 50,000 eCommerce stores operate within Facebook. Hundreds of millions of dollars worth of products are sold on the website with a network growing at a million new users a day. Alan Wizeman, founder and chief product officer of ShopIgniter, gave a seminar at MAGIC in Las Vegas on the evolution of social commerce.
Many fashion brands and retailers realize the power of social media—i.e. Facebook, Twitter, and micro-blogging sites like Tumblr and Posterous—in engaging with customers directly. In the past year, the entire retail paradigm of the Internet has begun to shift from a focus on bringing customers to a brand or retailer’s environment (company website) to brands and retailers focusing on how they can integrate themselves into their customers’ social environments. Their primary target: Facebook.
This is not a bubble, this is finally the internet coming of age. – Shenan Reed, Morpheus Media
- This is not a bubble, this is finally the internet coming of age. – Shenan Reed, Morpheus Media
- The banner is not dead, but worrying about click through rates is so 2010. – Shenan Reed, Morpheus Media
Facebook is replacing Google in terms of, well…everything. Facebook is the focus of commerce, consumer engagement and customer service for even the biggest brands and marketplaces. How to do it right and well are the topic on every marketer’s tongue.
Last week, we fashionably dove into the world that surrounds Facebook. We hoped you enjoyed the Fashion Industry’s Guide To Facebook Commerce and took some time to explore what Facebook’s real-time behavioral ad targeting Continue Reading
I can’t believe that MAGIC was a month ago. It feels like it was just yesterday. In true technology loving, fashionably marketing fashion girl style, I found space between statement necklace DIYing with Erica Domesek and livestreaming Continue Reading